Wednesday, March 14, 2012

SXSW Chronicles: 'Food Porn' Goes Digital

from huffingtonpost.com: In a foodie town like Austin where food truck masters rival BBQ venues, it would be a missed opportunity if SXSWi didn't place a spotlight on a national obsession: the digital sharing of food. You know what I mean, whether it's on Facebook, Instagram, Twitter or Pinterest, people love photographing and then sharing their meals with friends. What is it that drives individuals to broadcast what is otherwise a tactile experience where smell, taste and environment are paramount to enjoying the experience? Anthony Bourdain quipped today that he wonders if people snap shots of their food to later "touch themselves," during his panel at SXSWi. Bourdain is both a culinary steward and entertainment personality who is seemingly obsessed with food, and technology. During his panel, which centered on his Emmy Award-winning program for the Travel Channel, No Reservations, Bourdain and others discussed what made the show digitally savvy. "Food porn works" is the main takeaway. People have a visceral response to food and, specifically, because Bourdain's program is about highlighting undiscovered gems around the globe, there's a sense of discovery that comes along with it that leads to the desire to share.